The Most Impactful Types of Content for Your Community

May 30, 2018

Content is king…… and queen. Content is vital. Content is important. WE ARE NOTHING WITHOUT CONTENT!!


Okay, but, what kind of content?


(Crickets)


We get it. Content is a necessity. Good content is the cornerstone of any work you do online. But, what kind of content is the best? Where should you be focusing your attention when it comes to creating content?


If you want the most bang for your buck, these types of content are engaging, easy for users to consume, and relatively easy to create.

Personal videos

The term “video production” still dredges up the image of a big studio with a blank backdrop, giant (hot) lights, and an expensive camera. Now, don’t get me wrong; there is a still a place for videos like that. But all you really need is some natural light, and your phone! Turn the camera on yourself, make a quick video (under 60 seconds is best if you want to share it on all of your social properties), and update your community on new content coming out, behind-the-scenes-stories, or whatever is relevant to the story you are telling. It’s quick, easy, and editing is minimal. You don’t need fancy equipment or extensive software knowledge to connect with your tribe face-to-face.


Infographics

Infographics are the result of a blog post and a slideshow getting up close and personal. The concept of presenting a bunch of data as a visual isn’t new, but the infographic makes it cool, fun to read, and easy to understand.


But let’s be real; they look SO FANCY. Like, professional graphic designer fancy. And I don’t know about you, but my graphic design skills are limited to memes and cat pictures.


The good news is that if you have the data, there are a ton of easy-to-use infographic creators out there. Sites like Canva and Piktochart make it easy to follow the steps and create a visually engaging infographic. With thousands of variations and layouts, you can create as many as you want!


Blog

This is a hotly contested one. Some people say that the blog is dead. Others say LONG LIVE THE BLOG. So which is it? To blog, or not to blog; that is the question.


Blog. OMG write a blog. Definitely write a blog. Commit to a regular blog schedule.


The written blog post is the easiest way to connect and share with your community. 300-500 words that are concise and on topic, a couple of compelling pictures, and BOOM, you have dynamic content that can add value to your reader. Relevant and consistent content added to your site is great for SEO, great for content marketing, great for social, and great for regular interaction with your community. There is always room for blogs, and making them a priority helps you in every avenue of your work online.


No matter what you do, make things. Make content, make courses, make books and videos, and share them all with your audience. The more you give, the more they engage, and the more they learn and grow. And that’s what it’s all about.


What kinds of content do you create to engage your community?


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