Very often when faced with a big design, product or team decision, we literally invite ourselves and one another to think about things from a different angle. This has become a practice with our entire team. This process involves employing key social-emotional elements like reflection, empathy and open communication. To codify this, we have created an internal model called the 4 E’s, that serve as the foundation for our values and work practices: Exploration, Experimentation, Expression and Encouragement. We share this model openly in hopes that our client partners (and others) utilize their own similar approach in their work.
Processes like these can be messy at times, and it doesn’t mean that one’s first idea or design is not on point, it just means that we want to continuously stay open to, and have a desire to ‘greenhouse ideas’ (give them a chance to breathe and flourish) by receiving them with soft eyes. This also means staying hyper vigilant to our human centered approach and values for wellbeing and balance. These factors further activate creativity and innovation, alongside a zest for jumping across thought streams, to land on oft unexpected and delightful outcomes.
What approaches have you taken to engage your creative self? Do you have certain practices that have lead to innovative ideas and models?